Children's retailer continues to pioneer the industry focusing on fashion, entertainment, and shopping made fun.
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NEW YORK, Oct. 26, 2011 -- /PRNewswire/ -- 77kids by American Eagle, the "kid cool," durable clothing and accessories brand from American Eagle, is taking on the challenging holiday retail environment by keeping with their core objective to create the most unique and innovative retail experience that focuses on fashion, gifts, interactivity, technology, music, and fun. Aiming to take the stress out of holiday shopping, 77kids by American Eagle creates an engaging environment for kids and a place where gift seekers can easily find trendy yet affordable apparel and accessories as well as other excellent gifts to make for the most enjoyable retail experience possible. 77Holiday excitement also ramps up post-Thanksgiving with the 77Super Gift Giveaway offering the chance to win prizes such as Xbox Kinect, iPad, Nintendo 3DS, and more just by stopping by the store or making a www.77kids.com purchase in addition to a fun Facebook photo contest where customers have the chance to win holiday cash.
"77kids loves the holidays…because it is a kids favorite time of the year. We also know mom is busy entertaining, shopping and making things just right for the family," states Betsy Schumacher, Senior Vice President and Chief Merchandising Officer of 77kids. "77kids is the best place to find great fashion gifts for kids. Jeans are a part of our heritage and we continue to offer the best fits and washes for boys and girls. This year its all about skinny jean and jeggings, sweaters are a key must-have this season for girls with texture, oversized shapes and the softest touch available. For boys, it is all about the raddest plaid shirts in a wide array of colors and patterns. Top off any look with cool fashion outerwear and amazing cold weather accessories to look fab from head to toe."
77kids by American Eagle will also be making a positive impact on their stores' communities with DonorsChoose.org program. Each store will receive a gift of $1000 to directly donate to their local public schools which can be used towards specific projects or school supplies and other learning materials.
What else is in store and online for the 77Holiday?
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