LivingSocial Adventures, known for producing curated social events in cities worldwide, will present a series of scavenger hunts in three West Coast cities throughout August. Participants in Los Angeles, San Francisco, and Seattle will use Apple smart phones or iPads to explore their city's hidden gems and famous landmarks, collecting virtual objects and completing photo challenges along the way.
The GoldRun campaign sends teams of up to six players to iconic locations carefully selected by LivingSocial Adventures. Players follow clues in the GoldRun app to find each location and upon arrival snap photos with uniquely themed augmented reality objects. Fans who complete the hunt will rub elbows with their competitors at an exclusive after-party where prizes will be awarded to those who solve puzzles and complete the hunts the fastest.
"Living Social Adventures is weaving an entirely new experiential element into the concept of group purchasing," said Vivian Rosenthal, GoldRun's founder & CEO. "We are excited about partnering with them on these programs as they resonate with GoldRun's use of AR to accentuate real-world, social activities."
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