In a press release this week, Chatterfly.com announced their entrance into the loyalty rewards program for consumers and businesses via the Chatterfly mobile application (app). “ The Chatterfly smartphone app. and patent pending system allows consumers to earn points towards exclusive rewards for visiting favorite local businesses and sharing the experience with family and friends. In addition, Chatterfly notifies consumers of cool rewards and recommends the best local hotspots such as hotels, restaurants and shops when visiting other areas.”
“We go above and beyond the digital loyalty card play. We’re about supporting the local business community and rewarding shoppers for their support,” said Charles M. Yim, founder and CEO of Chatterfly. “For consumers, the benefit is that you can access a majority of the loyalty reward programs in your neighborhood with the convenience of a smartphone enhancing the shopping experience in a fun and exciting way. Unlike many deal-of-the-day programs like Groupon or LivingSocial that focus on short term gratification, Chatterfly is focused on the long-term, rewarding repeat customers for loyalty and encouraging friends and family to join in.”
The San Francisco Bay Area was used as a beta test site, and so far, the results have been outstanding. So much so, that Chatterfly has begun signing up business in other states as well. While some may compare this to Foursquare and others with social media and networking apps, there are many VERY distinct differences. The Chatterfly app “also adds a whole new dimension to in-store promotion by utilizing smartphone camera features to scan QR codes for purchase verification and to host fun activities like scavenger hunts.”
Mr. Yim goes on to say “Besides making it fun for patrons to earn points and cool rewards, business owners will love the fact that Chatterfly can track back the exact number of shoppers that were driven to the store, so they know how it directly impacts their bottom line. We have set out to redefine the perception of customer loyalty by quantifying the impact of socializing shopping and entertainment experiences within local communities.”
Chatterfly is yet another example of a growing business featured here on Daily Deal Media that is hiring. I have to admit after perusing the available jobs, the “blogger” ad was quite confusing. The submission requirements of 1518 blogs per week seems to be not only a high number, but also an odd number, and the fact that compensations is “- Initially unpaid with the possibility of pay later down the road” while quite cost affective for Chatterfly, is certainly not life sustaining for a writer trying to support him or herself, let alone a family.
I have attempted to contact Chatterfly for clarification, yet as of this posting have had no replies. Anyone with information about or from Chatterfly.com please feel free to shed some light on the blogger position.
Chatterfly is like frequent flyer miles for local businesses… but SOCIAL and FUN! Every time you visit your favorite local business, you can earn points towards Exclusive Rewards for having fun and sharing your experience with your friends and family. There’s a whole lot more to what we’re doing… but we’re keeping that a secret for now!
We’re privately funded and our office is currently located in the heart of Silicon Valley (San Mateo, CA). We’re very proud to have the support of some of the most notable executives and entrepreneurs in Silicon Valley.
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