Expect more aggressive attack ads as election day approaches | The Hill Times - Canada's Politics and Government Newsweekly

The focus on leaders in this election has made the campaign almost completely about image, making the use of advertising in both traditional and social media an important part of how leaders are portrayed and what Canadians think of them, say political experts.

"What is different this time I think is it's not about the parties, it's about the leaders and although these elections have been increasingly about the leaders and how you feel about the leaders, this election it's almost totally that," said Alan Middleton, a marketing professor at York University in Toronto.

"Even the small attempts in public relations to talk about the tax issues, the health issues, they are way secondary toward the issues about the personality of the leaders and that's why that's an image-based factor and advertising in the traditional as well as the social media is not bad at creating image based re

Source: http://www.hilltimes.com