Charlotte's bowl game, newly renamed the Belk Bowl, announced Thursday that it will kick off in prime time this season for the first time in its 10-year history.
The bowl will kick off at 8 p.m. on Tuesday, Dec. 27, at Bank of America Stadium and will be televised by ESPN.
"With this being the first year of Belk's title sponsorship, we are looking forward to our best year ever," bowl executive director Will Webb said in a statement. "Playing the game at night for the first time will be a great opportunity to expand the reach of the game, both in the Charlotte community and nationally on ESPN. We are very proud that we have been chosen to kick off a week of prime-time bowl action."
In 2002, the bowl made its debut as the Continental Tire Bowl. It has been known as the Meineke Car Care Bowl for the past six years, but Charlotte recently hooked up with a new sponsor in Belk as it increased its payout to the ACC and moved up in the ACC selection order.
Meineke now sponsors the game in Houston that used to be known as the Texas Bowl.
Charlotte's bowl has averaged almost 60,000 fans a year over its first nine games.
Charlotte Collegiate Football, the non-profit agency that runs the Belk Bowl and the ACC football championship game, also has sent out ticket renewals for the 2011 ACC title game, which is scheduled for Dec. 3.
The renewal deadline is May 6.
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