For years now, social relationship graders Klout , Tweet Grader and Peer Index have analyzed the way we interact with our Twitter followers and Facebook friends, telling us how well we’re doing - typically with a score between 1 and 100. Just last month, Klout finally snapped into their secret equation how we rub shoulders with others on business network LinkedIn .
These services, I’m sure, are welcomed by those looking for some sort of accepted measure to tell them if they are “doing it right” on social networks they belong to. So many other things we do online and in life have a measure we can work on ourselves to improve, right?
I sneak a peek at Klout from time to time, aware I’ve not been putting as much time into my social network relationships as I used to - in part because I spend time writing for Technorati, working my day job and taking care of my family. Klout says I’ve plummeted from 59 to 52 over the last 2 months, although a quick check of Tweet Grader has me holding out at a perfect 100 . Should I care? According to a recent article in the New York Times , maybe.
According to the Times article, over 2,500 businesses have signed on to offer perks, freebies, upgrades and other goodies to those of us who have much higher than the average Klout score, typically hanging around just under 20. Offers cited were a free round-trip ticket on Virgin Air , Vegas casino room upgrades and promotions at auto makers such as Audi .
It used to be that the rich and famous got these sort of benefits showered on them, because businesses wanted the rest of us to see big-name celebrities enjoying their airline, casino or latest model of car. They still do, but there has been a steady social shift with regard to who is considered important to businesses.
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