Google News Badges: An Attempt to Revolutionize Reading, Gaming, and Social Networking. By connecting Google News with Google+ through the user profile, the tech giant has turned reading news into a gaming experience. The 'gamification' of everyday practices into a competitive activity could be Google's innovative way of stepping into the games market, giving it a way to compete with Facebook’s lineup of games.
Google News Badges: An Attempt to Revolutionize Reading, Gaming, and Social Networking
Marisa Krystian | Jul 18, 2011 | 1min:36sec Google's latest concoction 'Google News Badges' could be making strides toward a revolutionary way of reading, gaming, and social networking.
By connecting Google News with Google+ through the user profile, the tech giant has turned reading news into a gaming experience.
The 'gamification' of everyday practices into a competitive activity could be Google's innovative way of stepping into the games market, giving it a way to compete with Facebook’s lineup of games.
Google may have launched something that could tie readers and gamers together and potentially boost higher percentages for online reading.
Though this new idea may not be a video game, it is an interesting approach for encouraging gaming within readers.
Google awards badges to avid readers and allows them to proudly display their digital icons to other users online.
The badge level starts from bronze and can move up to silver, gold, and ultimate, based on how many articles are read on a certain topic of interest.
Google set the badges feature on private by default so that users can choose to share or not to share what they've read publicly.
Those who choose to share can proudly showcase the volume of articles that were read online, build up rankings while competing with friends, or just keeping track of personal reading achievements.
With more games being developed for mobile devices, reading has became secondary for many tablet users compared to gaming usage.
According to a survey of 1,400 tablet users conducted by Admob, 84% of them use the tablet to play games. That surpassed the 61% of owners who use their tablet to read news and 46% who read eBooks.
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