The Super Bowl is not just for sports fans. Of the more than 110 million viewers expected to watch the Pittsburgh Steelers vs. Green Bay Packers tonight, lots will be tuning in for the commercials. At $3 million for a 30-second spot - or $100,000 per second - the ads are the year’s biggest advertising event.
One of the most anticipated spots is a Best Buy ad featuring teen idol Justin Bieber and Ozzy Osbourne. The retailer is keeping the ad under wraps and will only say the spot will “showcase creativity and humor to millions of football and advertising fans throughout the country.”
But E! News reports that the commercial promotes Best Buy’s new service to buy back your old electronics when you upgrade.
GoDaddy.com offers race car driver Danica Patrick and Biggest Loser fitness trainer Jillian Michaels in what appears to be a “compromising position.” Reality star Kim Kardashian is shilling for Skechers Shape Up with an ad that is rumored to heat up the screen with a mystery man.
Carmakers will also figure in prominently this year. Of the nearly 30 Super Bowl advertisers, eight are auto brands including Audi, Hyundai, Kia, Mercedez-Benz, BMW, Chrysler, General Motors and Volkswagen. The ad for Volkswagen brings back a Star Wars moment with a boy wearing a Darth Vader costume as he attempts to use The Force on his father’s car.
Source:
No comments:
Post a Comment