, the world it purports to depict—a lushly reimagined Madison Avenue in the 1960s, where sleekly suited, chain-smoking, hard-drinking advertising executives dream up ingeniously intuitive campaigns for cigarettes and bras and airlines while effortlessly bedding beautiful young women or whisking their Grace Kelly–lookalike wives off to business trips in Rome—has itself become the object of a kind of madness. I’m not even referring to the critical reception both in the US and abroad, which has been delirious: a recent and not atypical reference in the Times of London called it “one of the…best television series of all time,” and the show has repeatedly won the Emmy, the Golden Globe, the Screen Actors Guild Award, the Writers Guild of America Award, and the Producers Guild of America Award for Best Drama Series. (A number of its cast members have been nominated in the various acting categories as well.) Rather, the way in which Mad Men has seemingly percolated into every corner of the popular culture—the children’s show Sesame Street has introduced a Mad Men parody, toned down, naturally, for its tender viewers—suggests that its appeal goes far beyond what dramatic satisfactions it might afford.
At first glance, this appeal seems to have a lot to do with the show’s much-discussed visual style—the crisp midcentury coolness of dress and decor. The clothing retailer Banana Republic, in partnership with the show’s creators, devised a nationwide window display campaign evoking the show’s distinctive 1960s look, and now offers a style guide to help consumers look more like the show’s characters. A nail polish company now offers a
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