Titanium and Integrated Lions are given to the breakthrough ideas and the best integrated campaigns.
The elite Titanium and Integrated Jury, which awards breakthrough ideas and the best integrated campaigns, will be chaired this year by the highly awarded and firm advocate of creativity, Bob Scarpelli, DDB Worldwide’s Chairman and Chief Creative Officer .
During his 34-year career at DDB, Bob has created some of the most iconic, talked-about and awarded creative work in the world. He is such a passionate believer in “Talk Value®” that he trademarked the term which has informed and guided DDB’s evolution to ShareValue, the power of transformative ideas that people play with, participate in and pass along. Inspiring ideas and creative business solutions that transcend advertising to become part of popular culture is at the heart of Bob’s vision for his clients and for DDB, where the core belief is that creativity is the most powerful force in business .
Under his leadership, DDB has created a large network of award-winning and innovative agencies which, based on creative output, have been named Agency of the Year in more than 25 countries. In addition, DDB has been recognised as the top creative network by Advertising Age , Adweek , Campaign , Creativity and The Gunn Report . A strong performer at all the major awards, DDB has won the most Lions and the most Grands Prix in the history of the International Advertising Festival at Cannes.
Bob has served as President of both the Cannes Lions Film and Press juries in 2007 as well as chaired other main international shows.
“We are delighted to welcome Bob back to Cannes this year, where he will chair an impressive international jury. The Titanium and Integrated category at Cannes Lions has become key to where the industry is heading and as such the belief that Bob and his fellow judges have towards creativity and breakthrough ideas, is paramount to the future of the industry,” says Terry Savage, Chairman of Cannes Lions.
Commenting on his role, Bob said, “I am truly honored to chair this prestigious Titanium and Integrated Jury as we pay tribute to and celebrate the ideas, the creativity and the people who are leading our industry forward.”
With this category now being the most exciting and crucial to the business, Bob will be leading a highly respected and elite group of influential visionaries who are at the forefront of taking advertising and communications to new levels.
Bob Scarpelli , Chairman & Chief Creative Officer, DDB Worldwide – Jury President
Jamie Barrett , Partner & Creative Director, Goodby, Silverstein & Partners
Pablo Del Campo, Chief Executive Officer, Del Campo Nazca Saatchi & Saatchi
Armin Jochum , Chief Creative Officer, Jung von Matt
Linus Karlsson , Chairman & Chief Creative Officer, McCann New York and London
Fernanda Romano , Global Creative Director, Digital & Experiential, Euro RSCG
Nik Studzinski , Executive Creative Director, Droga5
Iain Tait , Global Interactive Executive Creative Director, Wieden+Kennedy
As well as awarding the Titanium and Integrated Lions, this jury will also award the Grand Prix for Good. Launched last year, the honour is bestowed to the best entry selected from all the Gold Lion winners in the charities and public services categories, which are ineligible to win their category Grand Prix.
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