Monday, November 28, 2011

9 out of 10 families will watch a film together over the festive period

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Turkey dinners, mince pies and mistletoe are no longer the only staples of the traditional family Christmas according to a recent survey* - watching your favourite film as a family is now another firm Christmas custom and the top way to spend quality time together, with 93 per cent of families settling down to enjoy their much-loved movies over the festive period.

Celebrating the 65th Anniversary Special Edition Box-set of the ultimate Christmas classic, Its A Wonderful Life, out now on Blu-ray and DVD, the research also revealed that 93 per cent of families saw the opportunity to watch a film together as a great way to relax during Christmas time even more popular than eating together (90 per cent) or drinking (76 per cent).

Its A Wonderful Life remains one of the UKs festive favourites, featuring in the top 5 of the best Christmas films. It was also revealed that family/holiday themed films as a genre are preferred by both parents and kids alike at Christmas, after being voted second most popular in the poll.

Blu-rays and DVDs were also revealed as one of the nations most sought after stocking fillers with 86 per cent of the population saying they think video entertainment makes a great gift. Additionally, a massive 73 per cent of the population also said theyre likely to buy a Blu-ray or DVD for a loved one this Christmas.

This year marks the 65th Anniversary release of Its a Wonderful Life, a timeless and moving story of one man and his journey of discovery. Nominated for five Academy Awards and voted the most inspirational film of all time,** Its a Wonderful Life continues to provide essential Christmas viewing for families of all ages year after year. The 65th Anniversary Special Edition of Its A Wonderful Life Box-set is out on Blu-ray and DVD now.

*Conducted by Harris Interactive. Research polled 1,050 respondents aged 16-64 across the UK between 12-19 October 2011

**The American Film Institute has recognised Its a Wonderful Life as one of the 100 best American films ever made and is number one on their list of the most inspirational films of all time.

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Source: http://www.film-news.co.uk

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