Thursday, January 27, 2011

Boden Launches Maternity Wear

The rumours are true. In fact you could say we’re about to drop. February 2011 sees the launch of the ‘Boden bump’. Our first Maternity wear range is bristling with the beautiful prints, colours and details our customers have come to know and love.

You’ve only got so much time to celebrate your bump. So why not go wild with our wonderful Ruffle Front Dress ? It’s the perfect way to dress up when you’re going somewhere smart or hosting that long awaited baby shower.

Our range is designed to grow with you during your pregnancy. And as there’s still plenty of animal print prowling the high street, why miss out when you’re expecting? Our Crossover Tunic has an adjustable grosgrain tape just above the waist so you can give yourself more room to move as you need it.

You may discover that you can’t expand your empire without expanding your empire line. So our Printed Gathered Tunic has pretty pleats which flare out over your bump. Add a seriously uplifting print and feminine ¾ sleeves and you’re ready to take on the world.

There’s no need to sacrifice on style this Summer. Our spectacular Summer Maxi is a drapey, double layer dress that is both stunning to look at and incredibly comfortable. You can adjust the pretty grosgrain tape under the bust by using the ties at the back.

There’s plenty more in our new Maternity range to take you through to D-day including tops, tunics, jeans and jeggings. Boden Maternity is just one of the exciting online-only ranges coming your way in 2011 that show we are more than just a catalogue.

With 20 years dedicated to ensuring customers feel butterflies in their tummies when they receive their order, British clothing retailer Boden is like an old friend rather than a company. Everything is designed in house to ensure it meets the company's high standards, creating clothing and accessories that appeal to the intelligent, optimistic and stylish with a passion for life, love and laughter.

This press release was distributed via Response Source, a service from Daryl Willcox Publishing, on behalf of Boden. For more information visit http://www.dwpub.com/pressreleasewires

Source: http://www.responsesource.com

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