Thursday, December 1, 2011

Shaq getting back into the shoe game

Shaquille O'Neal is looking for someone to fill his shoes.

Literally.

The future Hall of Famer has hired Mary Gleason to revamp his footwear line.

"She's the LeBron James of my shoe team," O'Neal said of Gleason who helped him launch his original shoe in 1999 with Starter.

Reports Gerald Flores of Footwear News :

Gleason said her first priority was to launch a website to showcase O'Neal's personality as well as his products. The site, Shaq.com , went live this month and merges O'Neal's blog and personal social media handles with e-commerce.

His spring '12 line of sneakers will debut on the Web in February and will make up almost 80 percent of all products sold on the site. Retail prices for footwear range from $20 to $30 for children's, and $25 to $40 for men's.

...In addition to being distributed on the website, the Shaq-branded footwear also will be sold at retailers such as JCPenney, Academy, Big 5 Sporting Goods, Famous Footwear and Shoe Show.

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